Harbour Funds £14 billion Claim Against Google for Anti-Competitive Adtech Practices
Whilst the power of technology giants has increased tremendously over the last two decades, this growth in market dominance has also attracted the attention of those wary of monopolistic practices by these companies. With no looming threat of any kind of government-led crackdown on these market leaders, the courts have become the new battleground for those seeking to re-assert competition and balance to the Technology industry. An article in TechCrunch details the latest development in one such case, as Google is facing a class action claim in the UK for its allegedly anti-competitive practices in the Adtech space. This suit, along with another claim in the Netherlands, was first reported in September and focuses on the suggested malpractice by Google when dealing with digital publishers. Google is accused of controlling pricing and dictating terms that are favourable to its own ad platforms. Both cases are being financed by Harbour Litigation Funding, with the UK claim seeking to secure up to £13.6 billion in damages for approximately 130,000 businesses who were harmed by Google’s alleged anti-competitive behaviour. The UK suit is being brought to the Competition Appeal Tribunal (CAT), with UK law firm, Humphries Kerstetter, acting for the plaintiffs.