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Both Law Firms and Plaintiffs Benefit from the Expanding Consumer Legal Funding Industry

May 20, 2021

Both Law Firms and Plaintiffs Benefit from the Expanding Consumer Legal Funding Industry

The following piece is a contribution by Charles W. Price, CEO of Capital Now Funding, LLC.  The following scenario was once all too common – plaintiffs injured in an accident, waiting impatiently for a complex lawsuit to settle. With the clock ticking and the plaintiff often unable to work, there was little they could do except wait for the phone to ring while medical and other bills kept piling up. Meanwhile, their attorneys must candidly tell them that it will be weeks to months or years before they might receive their settlement money. Faced with this situation, it was not at all surprising that clients grew increasingly frustrated, gradually giving way to worry, fear and anxiety. And dealing with this level of stress, plaintiffs were capable of placing unneeded pressure on their attorneys to settle before the legal process had fully played out. Attorneys, who naturally want to get the best possible settlement for their clients, were often faced with having to settle prematurely even though they knew that a much better resolution could soon be reached. Fortunately, a better solution has emerged in recent years that meets the needs of all parties – Consumer Legal Funding. Consumer Legal Funding is often mislabeled and referred to as a pre-settlement loan or a loan against a lawsuit, but it is not technically a loan. Consumer Legal Funding is legal funding that is advanced from a portion of the consumer’s future settlement proceeds. As defined by Eric Schuller with the Alliance for Responsible Consumer Legal Funding, providing a client with consumer legal funding is merely the purchase of an asset – a portion of the consumer’s future settlement proceeds. In essence, plaintiffs are borrowing from their own future settlement funds. How Do All Parties Benefit? The real story of consumer legal funding is best viewed in light of the benefits it provides. For the plaintiffs, the benefits include:
  • Immediate, much-needed financial assistance to pay medical, housing and living expenses while their legal claim is in process
  • Zero to no risk to the consumer, since consumer legal funding is non-recourse (which means that if the plaintiff loses the case, they do not have to pay the funding company back)
  • Better relationships with their attorneys, as attorneys generally play a positive role in approving consumer legal funding
  • Avoids the need to turn to other, riskier forms of borrowing, which may result in unnecessary debt
  • Plaintiffs are in a much better position to receive the best possible legal settlement
For attorneys representing the plaintiffs, the benefits include:
  • Reduced pressure to settle a case too soon and accept a settlement that is less than deserved
  • Adequate time to get the best possible outcome for clients
  • Immediate relief for plaintiff clients struggling with bill payments when they may be unable to work due to accident injuries
  • Better relationships with their clients, who need the legal funding as well as the added time for the attorney to properly settle their case
  • Improved communications with their clients during the course of the case, as clients who are under less financial pressure will make for a better settlement outcome
  • More favorable attorney reviews and increased referrals from happier clients
Understanding The Basics of Consumer Legal Funding Once you know how the consumer legal funding process works, it’s easy to see what a valuable solution it is for both plaintiffs and attorneys. Pre-settlement legal funding is a great description of this funding, because the funding company actually provides funds to a plaintiff prior to the legal settlement of their case. The pre-settlement funds are usually taken from the portion of the total funds that will be dispersed at the time the case is settled. Pre-settlement funds are intended to help a plaintiff cover medical and living expenses until the case settles and settlement funds are received. But it all begins with the attorneys. Why Law Firms Should Be Involved In The Process It is essential for the law firm to approve the funding amount given to the plaintiff, as the attorney must confirm that the case is legitimate and has a strong likelihood of being settled favorably. This approval by the attorney is the signal for the funding company that the plaintiff’s case is deserving of legal funding. Pre-settlement funds do not have to be repaid if the plaintiff were to lose the case. Most often, when the plaintiff wins or favorably settles their case, the attorney will repay the pre-settlement amount to the funding company out of the settlement funds at the time the case is settled. Clearly, providing plaintiffs with the ability to receive financial assistance while their legal claim is in process is a benefit when they have nowhere else to turn and no other assets of significance to leverage for capital. As The Consumer Legal Funding Industry Has Evolved, It Has Greatly Improved In the past, some attorneys may have been hesitant to recommend pre-settlement funding for their clients because they may have been concerned over the perception of getting involved in the process, or worried about it from an ethics compliance standpoint. However, over recent years, bar associations and state licensing agencies have upheld, and now agree, that pre-settlement legal funding is a highly beneficial product. Additionally, in the past, when there were not a lot of options for pre-settlement legal funding companies, clients may have been charged unnecessarily high fees and interest on funds with an indefinite payback period. As a result, if the case went on longer than expected, the client could be left with a payoff that was more than their settlement. This just isn’t the case any longer. As the industry has matured and evolved, products and options have improved. States have implemented laws regulating the amount of fees that can be charged by pre-settlement funding companies and have required increased disclosure and transparency. Additionally, the fees being charged have become more competitive, and companies like Capital Now Funding have joined the industry who are dedicated to providing fully transparent payoffs that are fixed for the life of the case with zero interest. What is most essential in order to benefit the consumer is that law firms have access to legal funding companies they trust and can recommend to their clients. It is important that the attorney helps their client properly evaluate the funding company. Always look for a legal funding company with positive reviews, and one that is forthcoming about its fee structure. Everyone Wins As an attorney or law firm, you’re only going to see the benefits of pre-settlement funding if you choose the right consumer legal funding provider. Different providers have different terms and conditions, different fees and interest rates, and different levels of service and communication. Make sure you choose a good fit for you and your clients’ needs. About the Author Charles W. Price is Chief Executive Officer of Capital Now Funding, LLC, a nationwide provider of pre-settlement funding for personal injury cases. Capital Now Funding provides industry leading Fixed Fee funding with zero interest, which protects clients and preserves their ultimate settlement amount. For more information, you can contact Charles at cwprice@capitalnowfunding.com.
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Consumer Legal Funding: A Quiet Force Driving Innovation and Economic Welfare

By Eric Schuller |


The following was contributed by Eric K. Schuller, President, The Alliance for Responsible Consumer Legal Funding (ARC).

This year’s Nobel Prize in Economics was awarded to Joel Mokyr, Philippe Aghion, and Peter Howitt for their groundbreaking work on how innovation fuels economic growth and human welfare. Their research, centered on endogenous growth and creative destruction, shows that societies advance when new ideas challenge old systems, replacing inefficiency with opportunity.

While their theories are often discussed in the context of technology or industrial progress, they also apply to financial and social innovations that empower people. One of the most quietly transformative examples is Consumer Legal Funding, a financial service that provides individuals with non-recourse funds while their legal claims are pending.

Viewed through the lens of these Nobel-winning theories, Consumer Legal Funding is far more than a niche product. It is an economic innovation that expands access, promotes fairness, and strengthens the very mechanisms that drive growth and human welfare.

1. Expanding Access to Justice: Empowering Consumers and Communities

Access to justice is both a moral and an economic imperative. When ordinary people cannot afford to pursue their legal rights because they cannot provide for their family, justice becomes a privilege for the wealthy, and the rule of law erodes. Consumer Legal Funding addresses this inequity directly by providing individuals with the funds they need to meet essential household expenses, rent, mortgage, groceries, utilities, childcare, while their cases make their way through the legal system.

Because these funds are non-recourse, consumers owe nothing if they do not win their case. That makes Consumer Legal Funding uniquely empowering: it provides stability and breathing room at the moment people need it most. In economic terms, this keeps families solvent, prevents forced settlements driven by financial desperation, and allows cases to be resolved based on fairness rather than necessity.

This democratization of access produces tangible economic benefits. Families stay in their homes, local businesses receive payments, and workers avoid the financial collapse that often accompanies serious injury or wrongful termination. In this way, Consumer Legal Funding strengthens both household balance sheets and community well-being, a microeconomic engine of stability and resilience.

2. Protecting Innovation and Small Business Resilience

The Nobel laureates emphasized that innovation flourishes when barriers to participation are lowered. The same principle applies to individuals and small businesses facing powerful opponents in legal disputes. Whether it is a local contractor owed payment, a delivery driver injured in an accident, or an inventor defending intellectual property, the ability to pursue justice can determine whether innovation thrives or collapses.

Consumer Legal Funding helps level this playing field. It gives consumers and small enterprises the financial capacity to sustain legitimate claims without surrendering early under financial pressure. By doing so, it safeguards the principles of accountability and fair dealing that encourage entrepreneurship and innovation.

Every successful resolution supported by Consumer Legal Funding reinforces market integrity: contracts are honored, negligence is deterred, and honest competition is rewarded. This is how progress occurs, when individuals and innovators have the means to defend their rights and contribute fully to economic life.

3. Fueling Creative Destruction: Redefining How Justice Is Financed

In economic terms, Consumer Legal Funding is itself an innovation that embodies creative destruction. For generations, access to justice was limited by the rigid structure of the legal system: lawyers and clients bore the full financial risk, and those without resources were often shut out entirely.

Consumer Legal Funding disrupts that outdated model. It introduces a private-market solution that operates independently of banks, insurers, or government assistance. By offering a new way for individuals to access funds tied to the potential outcome of their legal claim, it redefines the economics of fairness.

This shift mirrors other historic transformations, just as e-commerce reshaped retail or fintech expanded banking access, Consumer Legal Funding modernizes the intersection of law and finance. It replaces exclusivity with inclusion, dependency with empowerment, and uncertainty with choice. It is a vivid example of innovation that serves people first, not institutions.

4. Creating a New Financial Ecosystem: From Survival Tool to Economic Contributor

What began as a consumer support product has grown into a significant contributor to the broader economy. The Consumer Legal Funding industry now represents a direct economic driver, supporting thousands of jobs in finance, compliance, technology, and law.

“The Nobel laureates’ research ultimately centers on a profound idea: that human welfare grows when barriers to progress are removed and individuals are empowered to act. Consumer Legal Funding embodies that principle.”

Each transaction recirculates funds into the economy, paying landlords, medical providers, car repair shops, and countless other local businesses. In this way, Consumer Legal Funding acts as a stabilizer, smoothing the financial turbulence that can follow accidents, workplace injuries, or prolonged litigation.

Economists recognize that liquidity and timing matter. By bridging the gap between injury and recovery, between claim and resolution, Consumer Legal Funding enhances financial resilience and supports sustained consumer spending. This flow of capital at the household level contributes to macroeconomic stability and growth, precisely the kind of incremental innovation that Mokyr and Aghion identified as critical to human welfare.

5. Driving Institutional and Regulatory Innovation

Innovation does not occur in isolation; it prompts institutions to evolve. The rapid growth of Consumer Legal Funding has led policymakers, courts, and regulators to modernize legal and financial frameworks to reflect this new reality.

In states such as Utah, Georgia, Maine, Missouri, Ohio, Vermont and now California, legislatures have enacted laws that specifically recognize and regulate Consumer Legal Funding, ensuring transparency and consumer protection while preserving access. These frameworks establish clear rules, define the product as non-recourse, and distinguish it from loans or traditional litigation financing.

This legal clarity promotes responsible growth, protects consumers, and reinforces trust in the marketplace. It also represents exactly what Aghion and Howitt described: institutional adaptation as a driver of sustained innovation. As more jurisdictions follow suit, Consumer Legal Funding continues to model how private innovation and public policy can evolve together to serve the public good.

6. Consumer Legal Funding and the Economics of Human Welfare

The Nobel laureates’ research ultimately centers on a profound idea: that human welfare grows when barriers to progress are removed and individuals are empowered to act. Consumer Legal Funding embodies that principle.

By providing access to financial stability during legal uncertainty, it transforms moments of crisis into pathways toward justice and recovery. It strengthens families, reduces strain on public assistance systems, and promotes confidence in the fairness of the civil justice process.

At a macro level, the ripple effects are substantial. More equitable settlements mean greater accountability. Greater accountability deters harmful behavior. And when wrongdoing is reduced, the economy becomes more efficient and trustworthy — exactly the conditions required for sustained, inclusive growth.

7. A Call to Recognize Consumer Legal Funding as True Economic Innovation

Innovation is not defined solely by technology or machinery; it is measured by ideas that reshape systems and improve lives. Consumer Legal Funding achieves both. It is a financial innovation that serves social good, an economic tool that empowers individuals, and a policy model that encourages modern regulatory thinking.

The economists honored by this year’s Nobel Prize remind us that progress is built on the courage to rethink how systems work, and for whom they work. By that measure, Consumer Legal Funding deserves recognition not as a fringe practice, but as a quiet force of modern progress: Funding Lives, Not Litigation.

Announcements Consumer

The Alliance for Responsible Consumer Legal Funding Applauds Governor Newsom for Signing AB 931

By John Freund |

The Alliance for Responsible Consumer Legal Funding Applauds Governor Newsom for Signing AB 931, the California Consumer Legal Funding Act

The Alliance for Responsible Consumer Legal Funding (ARC) expressed its deep appreciation to Governor Gavin Newsom for signing Assembly Bill 931 -- The California Consumer Legal Funding Act -- into law. Authored by Assemblymember Ash Kalra (D–San Jose, 25th District), this landmark legislation establishes thoughtful and comprehensive regulation of Consumer Legal Funding in California—ensuring consumer protection, transparency, and access to financial stability while legal claims move through the judicial process.

The law, which takes effect January 1, 2026, provides consumers with much-needed financial support during the often lengthy resolution of their legal claims, helping them cover essential living expenses such as rent, mortgage payments, and utilities.

“This legislation represents a major step forward for California consumers,” said Eric Schuller, President of the Alliance for Responsible Consumer Legal Funding. “AB 931 strikes the right balance between protecting consumers and preserving access to a financial product that helps individuals stay afloat while they await justice. Consumer Legal Funding truly is about funding lives, not litigation.”
Key Consumer Protections Under AB 931

The California Consumer Legal Funding Act includes robust safeguards that prohibit funding companies from engaging in improper practices and mandate full transparency for consumers.

The Act Prohibits Consumer Legal Funding Companies from:

• Offering or colluding to provide funding as an inducement for a consumer to terminate their attorney and hire another.
• Colluding with or assisting an attorney in bringing fabricated or bad-faith claims.
• Paying or offering referral fees, commissions, or other forms of compensation to attorneys or law firms for consumer referrals.
• Accepting referral fees or other compensation from attorneys or law firms.
• Exercising any control or influence over the conduct or resolution of a legal claim.
• Referring consumers to specific attorneys or law firms (except via a bar association referral service).

The Act Requires Consumer Legal Funding Companies to:

• Provide clear, written contracts stating:
• The amount of funds provided to the consumer.
• A full itemization of any one-time charges.
• The maximum total amount remaining, including all fees and charges.
• A clear explanation of how and when charges accrue.
• A payment schedule showing all amounts due every 180 days, ensuring consumers understand their maximum financial obligation from the outset.
• Offer consumers a five-business-day right to cancel without penalty.
• Maintain no role in deciding whether, when, or for how much a legal claim is settled.

With AB 931, California joins a growing list of states that have enacted clear and fair regulation recognizing Consumer Legal Funding as a non-recourse, consumer-centered financial service—distinct from litigation financing and designed to help individuals meet their household needs while pursuing justice.

“We commend Assemblymember Kalra for his leadership and Governor Newsom for signing this important legislation,” said Schuller. “This act ensures that Californians who need temporary financial relief during their legal journey can do so safely, transparently, and responsibly.”

About the Alliance for Responsible Consumer Legal Funding (ARC)

The Alliance for Responsible Consumer Legal Funding (ARC) is a national association representing companies that provide Consumer Legal Funding, non-recourse financial assistance that helps consumers meet essential expenses while awaiting the resolution of a legal claim. ARC advocates for fair regulation, transparency, and consumer choice across the United States.

Consumer

Let’s Get the Definition Right: Litigation Financing is Not Consumer Legal Funding

By Eric Schuller |

The following was contributed by Eric K. Schuller, President, The Alliance for Responsible Consumer Legal Funding (ARC).

Across the country, in both state capitols and Washington, D.C., policymakers and courts are giving increasing attention to the question of “litigation financing” and whether disclosure requirements should apply. At the heart of this debate is a push for transparency, who is funding lawsuits, what contracts exist, and what parties are behind those agreements.

While the intent is understandable, the challenge lies in the lack of a consistent and precise definition of what “litigation financing” actually is. Too often, broad definitions sweep in products and services that were never intended to fall under that category, most notably Consumer Legal Funding. This misclassification has the potential to cause confusion in the law and, more importantly, harm consumers who rely on these funds to stay afloat financially while pursuing justice through the legal system.

As Aristotle observed, “The beginning of wisdom is the definition of terms.” Without careful definitions, good policy becomes impossible.

The Distinction Between Litigation Financing and Consumer Legal Funding

The difference between litigation financing and Consumer Legal Funding is both simple and significant.

Litigation financing, sometimes referred to as third-party litigation funding (TPLF), typically involves an outside party providing monies to attorneys or to plaintiffs’ firms to pay for the costs of bringing or defending lawsuits. These funds are used to pay legal fees, expert witnesses, discovery expenses, and other litigation-related costs. The funders, in turn, often seek a portion of the litigation’s proceeds if the case is successful. In short, this type of financing directly supports the litigation itself.

Consumer Legal Funding, on the other hand, serves an entirely different purpose. In these transactions, monies are provided directly to consumers, not attorneys, for personal use while their legal claim is pending. These funds are not used to pay legal fees or case expenses. Instead, consumers typically use them for necessities such as rent, mortgage payments, groceries, utilities, childcare, or car payments. Funding companies are not influencing the litigation but rather ensuring that individuals have the financial stability to see their case through to its conclusion without being forced into a premature settlement simply because they cannot afford to wait.

This is why treating Consumer Legal Funding as though it were litigation financing is both inaccurate and potentially harmful.

Legislative and Judicial Recognition of the Difference

Several states have already recognized and codified this critical distinction. States including Arizona, Colorado, Louisiana, and Kansas have examined disclosure requirements for litigation financing and have made it clear that Consumer Legal Funding is not subject to those laws. Their statutes expressly define litigation financing in a way that excludes consumer-focused products.

Courts have also weighed in. In Arizona, for example, the state’s rules of civil procedure expressly carve out Consumer Legal Funding, recognizing that these transactions are unrelated to litigation financing and should not be treated as such. Likewise, when the Texas Supreme Court considered proposed rules surrounding litigation financing, the Court ultimately declined to proceed. While no new rule was adopted, the process made clear that Consumer Legal Funding was not intended to be part of the conversation.

These examples demonstrate that policymakers and jurists, when carefully considering the issue, have consistently drawn a line between products that finance lawsuits and those that help consumers meet basic living expenses.

Why the Distinction Matters

The consequences of failing to make this distinction are not abstract, they are very real for consumers. If disclosure statutes or procedural rules are written too broadly, they risk sweeping in Consumer Legal Funding.

Disclosure requirements are aimed at uncovering potential conflicts of interest, undue influence over litigation strategy, or foreign investment in lawsuits. None of these concerns are relevant to Consumer Legal Funding, which provides personal financial support and, by statute in many states, explicitly forbids funders from controlling litigation decisions.

As Albert Einstein noted, “If you can’t explain it simply, you don’t understand it well enough.” When the difference between litigation financing and Consumer Legal Funding is explained simply, the distinction becomes obvious. One finances lawsuits, the other helps consumers survive.

A Clear Request to Policymakers

For these reasons, we respectfully urge legislators and courts, when drafting legislation or procedural rules regarding “litigation financing,” to clearly define the scope of what is being regulated. If the issue is the funding of litigation, then the measures should address the financing of litigation itself, not the consumer who is simply trying to pay everyday bills and keep a roof over their head while awaiting the resolution of a legal claim.

Clarity in definitions is not a minor issue; it is essential to ensure that the right problems are addressed with the right solutions. Broad, vague definitions risk collateral damage, undermining access to justice and harming the very individuals the legal system is meant to protect. By contrast, carefully tailored definitions ensure transparency in litigation financing while preserving critical financial tools for consumers.

Finally

The debate around litigation financing disclosure is an important one, but it must be approached with precision. Litigation financing and Consumer Legal Funding are two fundamentally different products that serve very different purposes. One finances lawsuits, the other helps individuals survive while waiting for justice.

It is important to begin with a clear definition. As Mark Twain wisely noted, “The difference between the almost right word and the right word is really a large matter, ’tis the difference between the lightning bug and the lightning.” If legislators and courts wish to regulate litigation financing, they must do so with precision, ensuring clarity in the law while also preserving the essential role that Consumer Legal Funding plays in supporting individuals and families during some of the most difficult periods of their lives.