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SPONSORED POST: Segue Cloud Services Multi-Funding Case Study

The Following sponsored post was contributed by Segue Cloud Services.

The Challenge

Multi Funding USA is a pre-settlement finance provider that serves attorneys and their plaintiffs. The company has been serving clients for nearly a decade, providing millions of dollars in financial support in jurisdictions like New York, New Jersey, Connecticut, Vermont, Texas, California, Florida, and Washington. Through its pre-settlement funding services, plaintiffs can access much needed funds during the often lengthy settlement process as they wait for their cases to be resolved. When a case concludes in favor of the plaintiff, Multi Funding recoups its investment at a preferred rate of return.

Managing the pre-settlement finance process can be labor-intensive, complex, and expensive. It involves an array of ongoing administrative tasks, from initial case intake, to underwriting and approvals, to managing contracts and case documents, to the regular tracking of case developments. And all key stakeholders need to be apprised of each occurrence as it unfolds.

Like most providers, Multi Funding had relied on staff members to manage all the workflows and processes associated with pre-settlement funding. This meant manually inputting all case data into spreadsheets, completing forms, generating documents and reports, and notifying the parties involved whenever a milestone or change in dispensation occurred. And when a change occurs—as is usually the case—much of the entire process has to be repeated. As a result, Multi Funding’s team devoted countless hours to updating records and changing data, causing added expense and creating the potential for unnecessary errors in the process.

“The amount of time and work required to usher a pre-settlement funding case from intake to settlement can be overwhelming. It can often take four days just to manually underwrite a funding application,” said Alex Reyes, customer service specialist, of Multi Funding. “Every time we have to manually change or update information, it can result in delays and increases the potential for human error, which can quickly steamroll into problems for our clients.”

As Multi-Funding handled more funding requests, it recognized that it required a more efficient way to track, manage, and organize the painstaking pre-settlement process.

The Solution

After doing some research on potential technology providers, Multi Funding contacted Segue Cloud Solutions, an innovative software company that developed a technology platform specifically for the pre-settlement process. The solution to enables legal finance providers to enhance productivity, streamline daily workflows, reduce costs, and speed time-to-market. Multi Funding consulted with Jack Closs, project supervisor at Segue.

“When we spoke with Multi Funding’s administrators, it was clear that our solution could deliver a range of efficiencies to expedite their existing processes, diminish their labor requirements, and drastically reduce the potential for human error,” said Closs. “Their spreadsheets were cumbersome and prohibitive, making it difficult for staff members to retrieve the case information they needed at any given moment. Our automation software would allow them to easily track and access everything from settlement milestones, to interim pay-off amounts, to correspondence with funding sources and changes in case dispensation, all from a single, intuitive interface.”

Segue’s secure, robust platform automatically retrieves data to populate online forms and other documentation, generating material specific to each individual client according to established rules and permissions. The software automatically notifies staff, attorneys, paralegals, and clients of changes in status at various stages of a case. It organizes and centralizes all contact information, pay-off details, and case data, and generates documents such as contracts, letters, and reports with a click of a mouse.

The solution is built on the industry-leading Salesforce CRM platform, making it easy to deploy in Multi Funding’s existing environment. In addition, the platform’s document generation capabilities are powered by Conga, a major provider of digital document management.

The Outcome

Multi Funding USA has processed thousands of loans through the platform. Through this solution, they’ve been able to increase productivity by some 15 percent, while mitigating costly mistakes.

In addition, the solution has reduced the firm’s cost of operations, decreasing labor requirements and helping to speed more cases through their paces—without having to add personnel or extraneous infrastructure. And since Multi Funding accesses Segue’s technology through a cost-effective subscription with no per-transaction fees, return on investment is swift and considerable.

“In a complicated environment like ours, Segue provides a much more efficient solution compared to manual administration. Underwriting processes that once took hours or days can now be turned over in about eight minutes,” confirmed Reyes. “Before we used Segue, we’d frequently tell clients we’d have a contract to them by the next week. Now we can produce all the documentation in less than an hour.”

When asked about the value of the Segue pre-settlement funding solution, Multi Funding says it transcends traditional cost and organizational savings. “The ability to have an extensive range of automatically updated case information readily accessible throughout the pre-settlement process is a huge advantage,” concluded Reyes. “It creates an instant competitive edge for our firm by enabling us to provide fast and efficient service to our clients.”

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CAT Rules in Favour of BT in Harbour-Funded Claim Valued at £1.3bn

By Harry Moran |

As LFJ reported yesterday, funders and law firms alike are looking to the Competition Appeal Tribunal (CAT) as one of the most influential factors for the future of the UK litigation market in 2025 and beyond. A judgment released by the CAT yesterday that found in favour of Britain’s largest telecommunications business may provide a warning to industry leaders of the uncertainty around funding these high value collective proceedings.

An article in The Global Legal Post provides an overview of the judgment handed down by the CAT in Justin Le Patourel v BT Group PLC, as the Tribunal dismissed the claim against the telecoms company following the trial in March of this year. The opt-out claim valued at around £1.3 billion, was first brought before the Tribunal in 2021 and sought compensation for BT customers who had allegedly been overcharged for landline services from October 2015.

In the executive summary of the judgment, the CAT found “that just because a price is excessive does not mean that it was also unfair”, with the Tribunal concluding that “there was no abuse of dominant position” by BT.

The proceedings which were led by class representative Justin Le Patourel, founder of Collective Action on Land Lines (CALL), were financed with Harbour Litigation Funding. When the application for a Collective Proceedings Order (CPO) was granted in 2021, Harbour highlighted the claim as having originally been worth up to £600 million with the potential for customers to receive up to £500 if the case had been successful.

In a statement, Le Patourel said that he was “disappointed that it [the CAT] did not agree that these prices were unfair”, but said that they would now consider “whether the next step will be an appeal to the Court of Appeal to challenge this verdict”. The claimants have been represented by Mishcon de Reya in the case.

Commenting on the impact of the judgment, Tim West, disputes partner at Ashurst, said that it could have a “dampening effect, at least in the short term, on the availability of capital to fund the more novel or unusual claims in the CAT moving forward”. Similarly, Mohsin Patel, director and co-founder of Factor Risk Management, described the outcome as “a bitter pill to swallow” for both the claimants and for the law firm and funder who backed the case.

The CAT’s full judgment and executive summary can be accessed on the Tribunal’s website.

Sandfield Capital Secures £600m Facility to Expand Funding Operations

By Harry Moran |

Sandfield Capital, a Liverpool-based litigation funder, has reached an agreement for a £600 million facility with Perspective Investments. The investment, which is conditional on the identification of suitable claims that can be funded, has been secured to allow Sandfield Capital to strategically expand its operations and the number of claims it can fund. 

An article in Insider Media covers the the fourth capital raise in the last 12 months for Sandfield Capital, with LFJ having previously covered the most recent £10.5 million funding facility that was secured last month. Since its founding in 2020, Sandfield Capital has already expanded from its original office in Liverpool with a footprint established in London as well. 

Steven D'Ambrosio, chief executive of Sandfield Capital, celebrated the announced by saying:  “This new facility presents significant opportunities for Sandfield and is testament to our business model. Key to our strategy to deploy the facility is expanding our legal panel. There's no shortage of quality law firms specialising in this area and we are keen to develop further strong and symbiotic relationships. Perspective Investments see considerable opportunities and bring a wealth of experience in institutional investment with a strong track record.”

Arno Kitts, founder and chief investment officer of Perspective Investments, also provided the following statement:  “Sandfield Capital's business model includes a bespoke lending platform with the ability to integrate seamlessly with law firms' systems to ensure compliance with regulatory and underwriting standards.  This technology enables claims to be processed rapidly whilst all loans are fully insured so that if a claim is unsuccessful, the individual claimant has nothing to pay. This is an excellent investment proposition for Perspective Investments and we are looking forward to working with the management team who have a track record of continuously evolving the business to meet growing client needs.”

Australian Google Ad Tech Class Action Commenced on Behalf of Publishers

By Harry Moran |

A class action was filed on 16 December 2024 on behalf of QNews Pty Ltd and Sydney Times Media Pty Ltd against Google LLC, Google Pte Ltd and Google Australia Pty Ltd (Google). 

The class action has been commenced to recover compensation for Australian-domiciled website and app publishers who have suffered financial losses as a result of Google’s misuse of market power in the advertising technology sector. The alleged loss is that publishers would have had significantly higher revenues from selling advertising space, and would have kept greater profits, if not for Google’s misuse of market power. 

The class action is being prosecuted by Piper Alderman with funding from Woodsford, which means affected publishers will not pay costs to participate in this class action, nor will they have any financial risk in relation to Google’s costs. 

Anyone, or any business, who has owned a website or app and sold advertising space using Google’s ad tech tools can join the action as a group member by registering their details at www.googleadtechaction.com.au. Participation in the action as a group member will be confidential so Google will not become aware of the identity of group members. 

The class action is on behalf of all publishers who had websites or apps and sold advertising space using Google’s platforms targeted at Australian consumers, including: 

  1. Google Ad Manager (GAM);
  2. Doubleclick for Publishers (DFP);
  3. Google Ad Exchange (AdX); and
  4. Google AdSense or AdMob. 

for the period 16 December 2018 to 16 December 2024. 

Google’s conduct 

Google’s conduct in the ad tech market is under scrutiny in various jurisdictions around the world. In June 2021, the French competition authority concluded that Google had abused its dominant position in the ad tech market. Google did not contest the decision, accepted a fine of €220m and agreed to change its conduct. The UK Competition and Markets Authority, the European Commission, the US Department of Justice and the Canadian Competition Bureau have also commenced investigations into, or legal proceedings regarding, Google’s conduct in ad tech. There are also class actions being prosecuted against Google for its practices in the ad tech market in the UK, EU and Canada. 

In Australia, Google’s substantial market power and conduct has been the subject of regulatory investigation and scrutiny by the Australian Competition and Consumer Commission (ACCC) which released its report in August 2021. The ACCC found that “Google is the largest supplier of ad tech services across the entire ad tech supply chain: no other provider has the scale or reach across the ad tech supply chain that Google does.” It concluded that “Google’s vertical integration and dominance across the ad tech supply chain, and in related services, have allowed it to engage in leveraging and self-preferencing conduct, which has likely interfered with the competitive process". 

Quotes 

Greg Whyte, a partner at Piper Alderman, said: 

This class action is of major importance to publishers, who have suffered as a result of Google’s practices in the ad tech monopoly that it has secured. As is the case in several other 2. jurisdictions around the world, Google will be required to respond to and defend its monopolistic practices which significantly affect competition in the Australian publishing market”. 

Charlie Morris, Chief Investment Officer at Woodsford said: “This class action follows numerous other class actions against Google in other jurisdictions regarding its infringement of competition laws in relation to AdTech. This action aims to hold Google to account for its misuse of market power and compensate website and app publishers for the consequences of Google’s misconduct. Working closely with economists, we have determined that Australian website and app publishers have been earning significantly less revenue and profits from advertising than they should have. We aim to right this wrong.” 

Class Action representation 

The team prosecuting the ad tech class action comprises: 

  • Law firm: Piper Alderman
  • Funder: Woodsford
  • Counsel team: Nicholas de Young KC, Simon Snow and Nicholas Walter