Funded by LitFin, More Than 20 European Publishers Seek €640 Million from Google Over Adtech Abuse
A coalition of more than 20 European news publishers is pursuing Google for roughly €640 million (£552 million) in damages over alleged abuses in its advertising technology business, in a grouped claim financed by Prague-based litigation funder LitFin. The action illustrates how third-party capital is enabling smaller media players to band together and take on one of the world's largest technology companies.
As reported by Press Gazette, the publishers span eight countries, including the Czech Republic, Estonia, France, Hungary, Finland, the Netherlands, Poland, and Sweden. The claim follows the European Commission's €2.95 billion fine against Google, which found that the company abused its dominant position by favoring its own AdX exchange over rivals in both publisher ad-server services and programmatic buying tools.
LitFin is financing the litigation on a non-recourse basis, absorbing the costs if the claim fails and taking a share of any damages awarded if it succeeds. The funder's chief operating officer framed the collective approach as a way to level the playing field, noting that "by bringing a grouped claim, we can utilise efficiencies of scale to make this kind of action available to smaller players across Europe."
The European claim is part of a widening global front against Google's adtech practices, with U.S. publishers pursuing parallel litigation in federal court. For the litigation finance industry, the case underscores funders' growing role in aggregating dispersed commercial claims into viable, large-scale actions, particularly in the wake of regulatory findings that supply a ready foundation for follow-on damages.


